“You love Black culture, but do you love me?”

Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan. Narrated by Tobe Nwigwe, Directed by Melina Matsoukas.

This film unpacks the question. 

Those who touched this piece have seen the world actively love their art or their athletic achievements, while also seeing the world continually oppress the Black community at large. Beats, the creatives, and the cast joined together with the unified goal of inspiring Black youth by highlighting the everyday beauty and rich diversity of their culture.

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Discover the Apple Music playlist curated to accompany the film featuring Black artists with messages that need to be heard: http://beats.is/youlovemeplaylist